Cash App is Block Inc’s consumer financial super-app, offering peer-to-peer payments, Bitcoin trading, investing, direct deposit, and a debit card. As of Q4 2025, Cash App had approximately 59 million monthly active users. FY2025 revenue was 5.5 billion (giving a gross profit ARPU of ~4.85 billion and ~$82/MAU).
The ARPU gap with Venmo is structural and material. Cash App generates ~17–25 (revenue basis, not gross profit), because monetised products are limited to debit card, checkout, and instant transfer fees — P2P transfers remain free. The Boost rewards programme (instant merchant discounts) is the Cash App equivalent of Venmo’s Stash programme.
Cash App holds approximately 10.6% of the US mobile P2P market by share, processing $300B+ annually. It is identified by PayPal Holdings as the primary Venmo competitor, with Block’s Cash App growing in the 18–34 demographic that overlaps with Venmo’s core user base.
Ontology
Cash App OWNED_BY Block Inc Cash App COMPETES_WITH Venmo Cash App COMPETES_WITH Apple Cash Cash App COMPETES_WITH Zelle